CASE STUDY

EZEKIEL ELLIOTT

OBJECTIVES

Activation:

Zeke Week NFL DRAFT 2016

Goal:

To begin the brand build of the NFL’s TOP RB DRAFT PICK

LA Experience: During the 2016 NFL draft week we conceptualized “Zeke Week”. Our goal was to highlight the accomplishments of Ohio States Star RB Ezekiel Elliott. To make this week a huge success we partnered Ezekiel and Fifth Down Mgt with The Ohio St Chicago Alumni Chapter and organized an Alumni dinner where tickets were sold that allowed fans attending the draft festivities to celebrate this milestone with the legendary Running Back. Proceeds from the dinner were donated to the Chicago Ohio St Alumni chapter on behalf of Ezekiel. The next night a “Family & Friends” Dinner was held. This was a private invite only dinner for Zeke and his family and friends. Lastly on Draft Day we organized an intimate gifting suite to honor Ezekiel and a few other notable First Rounders such as Ohio States Darren Lee & Ole Miss LaQuan Treadwell. The guys were treated with manicures, haircuts by Zeke’s barber Cutz Da Mato and gifts from Sprayground, Training Mask, Savage Unicorn & other brands. Ezekiel was the only player in the draft with a full week of organized activities for his family, friends and associates to enjoy and these types of brand activations has allowed him to be the NFL’s premier running back as he led the NFL in rushing his rookie year!

ZEKE WEEK HIGHLIGHTS

Related Projects
UA-92539857-1