CASE STUDY

ALBERT WILSON

objectives

Activation: Albert Wilson Charity Weekend

LA Experience: KC Chiefs WR Albert Wilson was also looking to coordinate his first camp but we wanted to do it bigger! With a partnership with Alberts management co HomeBase, LA was able to not only coordinate the 1st Annual Albert Wilson camp but also a celebrity bowling tournament with Alberts teammates and local supporters from Alberts hometown of Port St. Lucie, Fl. But also his camp and the finale was a celebrity softball game between Albert and his teammates and a local co that works with children in the foster care system. Albert is a product of the foster system so his passion is to give those in that population some hope for the potential of the future!

Albert Wilson
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